Growing an endowment requires more than great messaging, it requires clarity about who is most likely to make an endowed gift and when to introduce the conversation. In this second session, we’ll map the endowment donor profile and explore the moments when a donor is most receptive to investing in organizational sustainability.
We’ll unpack the characteristics of high potential endowment prospects, including long‑standing annual donors, major gift partners seeking lasting impact, planned giving prospects, and donors motivated by legacy, stability, and values alignment. Participants will also learn how endowment conversations fit naturally into stewardship, cultivation, and campaign cycles.
Using practical examples and CCS donor journey frameworks, this session will leave attendees with tools to confidently identify strong endowment candidates, time conversations strategically, and deepen engagement through personalized, mission‑anchored messaging.
The materials are being provided for informational purposes only and constitute neither an offer to sell nor a solicitation of an offer to buy securities. These materials also do not constitute an offer or advertisement of TIFF’s investment advisory services or investment, legal or tax advice. Opinions expressed herein are those of TIFF and are not a recommendation to buy or sell any securities.
These materials may contain forward-looking statements relating to future events. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” the negative of such terms or other comparable terminology. Although TIFF believes the expectations reflected in the forward-looking statements are reasonable, future results cannot be guaranteed.
